How to Build a Customer Health Score That Predicts Churn Before It Happens

A customer health score combines quantitative signals — product login frequency, feature adoption depth, support ticket volume, billing history — with qualitative signals like NPS responses and executive sponsor engagement. Weight each factor based on your historical churn correlation data. Accounts scoring below 60 out of 100 have a 4x higher churn probability. Review scores weekly and trigger automated playbooks when scores drop below thresholds.

Topics covered

• customer health score
• churn prediction
• account health
• proactive retention