How to Build 5-Year Financial Projections for a SaaS Business
SaaS financial projections model future revenue, expenses, and cash flow across multiple scenarios. Start with your current ARR base, then layer in assumptions for new customer acquisition rate, expansion revenue, churn rate, and gross margin improvement. Build three scenarios — conservative, base case, and aggressive — varying growth rate and churn assumptions by 20-30%. Investors expect projections that show a clear path to profitability with realistic assumptions grounded in historical data.