SaaS Metrics Glossary
Plain definitions of the metrics that run a subscription business, and how DealARR reports each one from your live deal book so the dashboard and the board pack always agree.
ACV Meaning: What Annual Contract Value Means
ACV meaning explained: annual contract value, how to calculate it, how it differs from ARR, and how DealARR tracks it from your deal book.
ARR Meaning: Annual Recurring Revenue Explained
ARR meaning explained: what annual recurring revenue is, how it's calculated, and how DealARR reports it from your deal book.
CAC Meaning: What It Is and How to Calculate It
CAC meaning: what customer acquisition cost is, how to calculate it, and how DealARR tracks it from your live deal book.
Churn Rate: Definition, Formula, and Benchmarks
Churn rate is the percentage of customers or revenue a business loses in a period. See the formula, SaaS benchmarks, and how DealARR tracks it.
Customer Lifetime Value (CLV): Formula & Reporting
Customer lifetime value (CLV) is the revenue a customer generates over time. See the formula, CLV:CAC ratio, and how DealARR tracks it.
Gross Revenue Retention: Definition, Formula, Rates
Gross revenue retention (GRR) measures revenue kept from existing customers after churn and downgrades. Formula, benchmarks, and how to calculate it.
MRR Meaning: What Monthly Recurring Revenue Is
MRR meaning: monthly recurring revenue from active subscriptions. See how to calculate MRR, track its movement, and report one number with DealARR.
Net Dollar Retention (NDR): Formula and Benchmarks
Net dollar retention measures revenue growth or loss from existing customers. See the formula, benchmarks, and how DealARR reports NDR automatically.
Net Revenue Retention: Definition, Formula, Benchmarks
Net revenue retention shows whether existing customers grow or shrink. Learn the formula, benchmarks, and how DealARR reports NRR from your deal book.
Rule of 40: Formula, Benchmarks, and How to Track It
The Rule of 40 measures SaaS growth against profit margin. Learn the formula, benchmarks, and how DealARR tracks the rule from your live deal book.