ARPA in SaaS: What It Is, How to Calculate It, and Why Rising ARPA Drives Growth
Category: SaaS Metrics · Published: 2026-04-17
ARPA (Average Revenue Per Account) measures the average monthly recurring revenue per active customer. Rising ARPA signals successful upsell and expansion motions — the most capital-efficient growth lever available to mature SaaS companies. Learn the ARPA formula, how it differs from ACV and ARPU, and how to increase it.
Topics covered
- arpa saas
- average revenue per account
- arpa vs arpu
- arpa vs acv
- saas unit economics