Net Revenue Retention (NRR): The Metric That Predicts SaaS Success

Net Revenue Retention measures the percentage of recurring revenue retained from existing customers over a period, including expansions, contractions, and churn. An NRR above 100% means your existing customer base is growing without any new sales. Top-performing SaaS companies achieve 120%+ NRR. Here is exactly how to calculate NRR, what drives it, and how to improve it.

Topics covered

• net revenue retention
• NRR formula
• revenue expansion
• SaaS growth metric