This reference explains recurring-revenue, retention, efficiency, and sales metrics. Use it to understand a calculation before comparing it with your organization’s source records.
ARR annualizes recurring contract value. MRR expresses recurring value monthly. NRR includes expansion from an existing cohort; GRR excludes expansion. Definitions and period choices must be applied consistently.
Rule of 40 combines growth and a chosen profit-margin measure. LTV/CAC, CAC payback, burn multiple, churn, and pipeline metrics depend on the inputs and methodology your team selects; benchmarks are context, not guarantees.
Use the calculators for a transparent worked formula, then review the result with the records and accounting policies that apply to your business.