Average Churn Rate for SaaS: Benchmarks, Dunning, and Reduction Strategies

The average churn rate for SaaS varies by segment: enterprise companies see 0.5-1% monthly churn, mid-market 1-2%, and SMB 3-5%. This guide covers churn rate benchmarks, the dunning process for recovering failed payments, dunning email best practices, and proven strategies to reduce both voluntary and involuntary churn below industry averages.

Topics covered

• average churn rate for saas
• churn rate
• dunning churn
• dunning cycle
• dunning emails
• dunning best practices
• dunning process best practices