Average Churn Rate for SaaS: Benchmarks, Dunning, and Reduction Strategies
The average churn rate for SaaS varies by segment: enterprise companies see 0.5-1% monthly churn, mid-market 1-2%, and SMB 3-5%. This guide covers churn rate benchmarks, the dunning process for recovering failed payments, dunning email best practices, and proven strategies to reduce both voluntary and involuntary churn below industry averages.