The 10 SaaS Metrics Every Investor Deck Must Include

Investors evaluate SaaS companies on these 10 metrics: ARR and ARR growth rate, Net Revenue Retention, Gross Margin, LTV:CAC ratio, CAC Payback Period, Rule of 40 score, Logo and Revenue Churn, Monthly Burn Rate, Runway in months, and Magic Number. Present each with trailing 12-month trends and benchmark comparisons to demonstrate you understand your business deeply.

Topics covered

• investor deck metrics
• SaaS fundraising
• VC metrics
• pitch deck data